^ First things first, that’s NOT a click bait title. I actually did increase Pinterest engagement by 115,726.67% in 100 days, and I’m going to show you how I did it. Here’s a screenshot of the analytics:
If you think Pinterest is just for women that want to look at recipes and outfits, think again. The screenshot above is for VTX Capital, the personal financial consulting company that Ben and I started.
Probably the last topic you’d ever expect to do well on Pinterest. (At least that’s what I thought, as a 20-something male who’s never used Pinterest in his life).
I don’t care what your business or website is about- if you aren’t on Pinterest, you are seriously missing out on a TON of exposure, traffic, leads, and ultimately, revenue for your business.
So how did we grow a predominately male focused niche on Pinterest? That’s what I’m going to show you.
For an even more comprehensive deep dive into Pinterest, check out our brand new course: Pinterest Design 101: How to Create Viral Pins that Drive Insane Amounts of Traffic (we now get over 100k monthly visitors from Pinterest each month, for free)
What I’m Going to Cover in This Post to Help you Increase Engagement on Pinterest:
- Get a Business Account and Set up Rich Pins
- Create a “Best Of” Board
- Make Multiple Pins for Each Blog Post
- Brand Your Pins to Stand Out
- Join Group Boards (The Exact Tactics We Used)
- Putting Things on Autopilot
- Reapply to the Group Boards You Never Heard Back From
To do everything that I’m going to outline in this post will take a couple of months (if you do it correctly), but I promise you it will be worth it.
1. Get a Business Account and Set Up Rich Pins
You want to make sure you aren’t using a personal account to build up your Pinterest profile for your website.
With a business account, you’ll have access to Pinterest Analytics, as well as the ability to create “Rich Pins”. You can also pay Pinterest to promote your pins with a business account, but that’s definitely not necessary. We experimented with about $50 worth of promoted pins before figuring out we could make our pins go viral on our own, without the help of ads.
Rich pins make your pins stand out just a bit more by adding a bold link title in your pin description. Getting rich pins is really easy (and free, don’t worry). You just need to confirm your website with Pinterest.
2. Create a “Best Of” Board
Once you have a business account, the next step is to create your “Best Of” board.
The purpose of this board is to house only pins that link to content on your own website. This is not the place to pin other peoples’ stuff. You can (and should) make a bunch of other boards for that.
When other users are looking at your account and deciding whether or not they want to follow you, they are going to be looking for this board to give them a sense for what type of content you yourself are contributing to Pinterest. In your board description, be sure to include lots of keywords that users might be searching for.
Ideally, you’d like to have at least 50 or so pins on this board. If you don’t have that many pieces of content, don’t worry. See the next step.
3. Make Multiple Pins for Each Blog Post
This is important for a few different reasons.
First, it’s always smart to A/B test your pins. You could write the best blog post in the world, but if I don’t feel like clicking on your pin, you’ve just lost the game.
“You could write the best blog post in the world, but if I don’t feel like clicking on your pin, you’ve just lost the game.”
Experiment with different image backgrounds, different calls to action (CTA), even different keywords in your description.
The other benefit of making multiple pins is that it makes it a little easier to run up your total pin count on your Best Of board. This helps when it comes time to apply for group boards, as you want to have a decent portfolio of pins that you can share.
I generally try to make 2 or 3 pins for each article.
4. Brand Your Pins to Stand Out
I’ll be the first to admit, I could have done a much better job of this when I was first making the pins for our VTX Capital account. I just didn’t know any better.
Before I looked down to see who the creator of the pin was, I knew it was going to be from Pauline Cabrera over at twelveskip.com. Without even realizing it, I had subconsciously begun to recognize her purple-themed pins with the crisp block font. And I knew that those pins led to really good content… so I clicked on the pin and ended up reading her article.
That’s when it dawned on me how important branding is when it comes to creating your pins, as long as you have great content. The ONLY reason I clicked on that pin and went to her website was because it stood out to me in the sea of pins on my feed.
So since I’ve launched this new website, I’ve been keeping Pauline’s focus on awesome branding in the back of my head. Here’s a look at how my pins appear now:
There’s a few key points I’d like you to note with these pins:
- They all have some amount of our main brand color: orange.
- Pins that have both scripts and block font perform well.
- The background images are all very light/white themed. This makes the text stand out more.
- I don’t have a rigid format for each pin. I switch it up constantly, while still keeping the same theme.
- Each one has both a logo and our .com address. Brand recognition, y’all.
Having rock solid brand recognition is SO important if you want to increase Pinterest engagement.
A lot of people use Canva or Photoshop to make their pins, but I’m old fashioned and just use Powerpoint. Whatever works best for you is fine.
5. Join Group Boards
This is where the real magic is with Pinterest. If you don’t know yet, the number of followers you have on Pinterest doesn’t mean much…it’s all about how many followers are on the group boards that you contribute to.
Group boards are seriously the greatest thing ever.
You want to be on as many as you can. Even if they are only remotely related to your niche, get on them anyway. I cannot stress that enough.
So how do you get on these group boards? You gotta hustle.
The first step is to compile a list of boards that you would like to join. The best way to do this is to look at what group boards some of the top accounts in your niche are contributors to. You can also use PinGroupie.com and search for group boards centering around different topics.
Each group board admin is going to have a different way that they want you to apply to their board. Some want you to email them, some prefer a DM, some want comments, and some don’t give you any directions at all (that’s when you go full on stalker-mode and go to their website and search for their contact info).
Mass group board application means a lot to keep track of, so I recommend using a spreadsheet similar to mine below (we applied to well over 100 but this screenshot only shows the first 56 boards).
Once you have your spreadsheet started, it’s time to get to work and start contacting all of these people.
It’s going to take you a long time, and most of the time you will never hear back and you’ll never get added to their boards. That’s just the way it goes, and it’s okay. You gotta cast your net wide and understand that rejection is just part of the game.
Here’s the email template Ben and I used to contact group board owners:
I was hoping to catch you and see if you would be open to adding me as a contributor to your ___________ (actually link to the board, they may have several and this makes it easier for them) group board. I regularly write about __________, ___________, and __________ topics on my website that would be both interesting and valuable to your readers. I also like to regularly promote and highlight other members of the community so that everyone benefits from collaborating. My Pinterest profile: ____________ Thanks a bunch, Jeff
My Pinterest email: __________
I was hoping to catch you and see if you would be open to adding me as a contributor to your ___________ (actually link to the board, they may have several and this makes it easier for them) group board.
I regularly write about __________, ___________, and __________ topics on my website that would be both interesting and valuable to your readers. I also like to regularly promote and highlight other members of the community so that everyone benefits from collaborating.
My Pinterest profile: ____________
Thanks a bunch,
Don’t over complicate it. Just send a quick note and give them all the relevant info they need so they can scope out your profile and make a decision on whether or not to add you.
Also, make sure that you are following the board and the board owner before you contact them. Please.
6. Put Your Pinning on Autopilot
This is where automation comes in.
Instead of manually pinning each of your pins to your group boards all the time (along with finding other peoples’ stuff to pin), there is software out there that takes care of all that for you. And it’s awesome.
I’ve used a few different programs, but my favorite by far is Tailwind.
One of the coolest things about Tailwind is its Smart Scheduling feature. What this means is that it will schedule for pins for when your Pinterest audience is most engaged (using its own proprietary algorithm). You don’t have to worry about picking the right times to post pins. Talk about a great way to increase Pinterest engagement!!
I can honestly say that investing in Tailwind, along with BoardBooster (a similar program), has been the best money I’ve spent so far in my online entrepreneurship journey.
To give you an idea of the ROI of Tailwind, the first month of using it (at just $9.99/mo), I made over $1,200 in affiliate sales from the increase in traffic. I had never made an affiliate sale before then.
If you take the time to do the first 5 steps in this post, then Step 6 is an absolute must do.
7. Reapply to Group Boards That You Never Heard Back From
Just because you were rejected the first time doesn’t mean you should give up. There’s a bunch of reasons why you should revisit your spreadsheet every few months:
- The board owner might have missed your DM, email, etc
- Your profile might not have been good enough back then, but now it’s much better
- They could have just forgotten to add you
No matter what might have happened the first time, go ahead and get back in touch with them. You have nothing to lose!
Don’t use the exact same script, and be sure to remain polite and courteous.
Increasing Pinterest Engagement Takes Time and Effort
But like I said before, it is so SO worth it.
For new websites, ranking high on Google is just not going to happen overnight, but Pinterest can be your secret weapon. The great thing about Pinterest is that it’s actually a really great SEARCH ENGINE, it’s just disguised as a social media platform. It is, bar none, the best way to get your name out there if you are a content producer.
If a guy like me can take a Pinterest account from 0 followers to, 3 months later, having a monthly reach of 750,000 people, then anybody can do it.
I recommend getting started on this as soon as possible. We are living in a very different age, people, and this stuff can truly change your life.
Need extra money before you can start any of this? I’ve got you covered there too.
Need extra money before you can start any of this? I’ve got you covered there too.
How Do YOU Increase Pinterest Engagement? Drop Me a Comment Below!
For more Pinterest help, take a look at our = new course: Pinterest Design 101: How to Create Viral Pins that Drive Insane Amounts of Traffic. Probably the best investment you’ll ever make in your blog!
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